They first come in contact with what Nirium has to offer through social media. The couple sees an advertisement of Nirium but doesn’t actually remember much of it. There aren’t many emotions involved.
When the couple reads their daily newspaper and an advertisement of Nirium is present, they will remember seeing an ad concerning Nirium.
While having a walk outside billboards will remind Janylis and Anylis that Nirium is a wonderful place to reside in.
Friends of Janylis and Anylis have been to Nirium before and they share their experiences, convincing the couple that Nirium is definitely worth a visit.
They look at the site of Nirium and decide to plan a trip after their graduation.
Touchpoint
Emotion
Social media
Neutral
Newspaper
Recognition
Billboards
Walking
Friends
Curious
Graduation
Interest
Couple's persona
Persona: Apollyon
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Name: Joseanne Black
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Gender: Female
Age: 24
Country/region: Apollyon
Status: Married
Family data: No children
Educational level: Studied law at university
Profession: Unemployed
Social class (income): communism upper class
Goals:
After her honeymoon to Nirium she wants to settle down with her boyfriend. She wants to become a lawyer and wants to be surrounded by people who want to support the communist system.
Needs:
She wants to live a life with glitter and glamour but she knows she can’t have that in her home country. Before she starts her professional life she wants a memorable honeymoon trip with unforgettable adventure. In Nirium she thinks she’ll find that.
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Likes:
Adventure
Glitter and Glamour
Justice
Fame
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Dislikes:
Disorder
Having an ordinary job
Being alone
Laziness
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Lifestyle characteristics:
Very strict: she likes structure (in her household, daily routines) but also adventure
She’s a member of the upper class communism. She wants to differentiate herself with expensive clothes and tasting fancy drinks.
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Personality characteristics:
Would do anything for her boyfriend
Does not want to be alone
A little bit arrogant and selfish
Friendly to like-minded people
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What does your persona want:
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Become very rich
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Travel together with her boyfriend before she starts her career.
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To believe in one leader and do everything for the country.
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To become a very famous person in her country. She wants to become the most influential lawyer in the country she resides in.
Persona: Apollyon
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Name: Janilys Black
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Gender: Male
Age: 24
Country/region: Apollyon
Status: Married
Family data: No children
Educational level: Technology: Software engineer (masters)
Profession: Unemployed
Social class (income): communism upper class
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Goals:
After his honeymoon to Nirium he wants to settle down with his girlfriend. Regarding career he would like to become a head developer for high-tech devices. Because of the communism in his country this is not a certainty.
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Needs:
After his school career he wants to make a big trip with his wife to celebrate his graduation. He wants to live in a stable country where he can work to his full potential. He is in doubt if his current home country is this country.
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Likes:
Technology
Economy
Nature
Adventure
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Dislikes:
Lazy people
Chaos
Being alone
Having a 9 to 5 job
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Lifestyle characteristics:
Very strict: He likes structure (in his household, daily routines) but also adventure
He is a member of the upper class he wants to invest in cars, taste expensive drinks and luxury like people of other countries.
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Personality characteristics:
Is prepared to do anything for his girlfriend
Sociable
Full of himself
Friendly to like-minded people
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What does your persona want:
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Wants to have a successful career
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to travel together with his girlfriend before he starts his professional career.
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To believe in one leader and do everything for the country.
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Wants to make innovations in the high-tech sector that can change people lives for the better
A day in the life
Anylis loves the morning as it’s quiet and peaceful. For this reason she wakes up early and goes for her daily walk. During the walk she thinks about which goals she wants to accomplish and decides which actions she will take the present day to get closer to her goals.
Everday she tells herself “You are better than every other woman, go and prove it!” When she gets back she enjoys breakfast with Janylis. They discuss their thoughts and plan out activities. She spends most of her remaining time shopping online and deciding which outfits she will wear the upcoming days.
She is stoked for the trip to Nirium as she sees this as the chance to break through and become a famous lawyer that actually makes a difference. She always reads a book just before going to sleep to calm her mind and to give herself something to think about.
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Janylis likes to wake up early as he’s a morning person and loves the productivity the morning brings along. Every day he wakes up he tells himself “I want to make a difference in life and be remembered long after I have died” he then continues his day by chugging down two coffees and listens to the radio for half an hour.
He usually has breakfast later together with Anylis when she wakes up. Regardless of weekdays or weekends they always have breakfast and dinner together. Janylis really values this quality time with Anylis. After listening to the radio he reads the newspaper and writes down what he wants to accomplish today. He then follows this list and makes priorities. At 12 o’ clock he lunches together with his Anylis and they discuss what’s on their mind.
The common topics are work, housing, planning activities, talking about a future baby. Janylis is currently busy on planning out their trip to Nirium and what exactly they want to do there. It is the couple’s goal to figure out of Nirium could be fit for a living place. To wind down Anylis loves reading his book about “The 100 most life-changing technological inventions” as this motivates him and inspires him to keep on pursuing his goals.
Anylis “You are better than every other woman, go and prove it!”
Janylis“I want to make a difference in life and be remembered long after I have died”
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